The convention and exhibition (C&E) industry in Xiamen is developing rapidly, becoming a key force in integrating urban consumption with industrial growth. In the first quarter of 2025, Xiamen hosted a total of 26 exhibitions, which covered an area of approximately 330,000 square meters.

The diverse conventions and exhibitions not only attracted a large number of domestic and international exhibitors and professional attendees, but also significantly boosted consumption in various industries such as exhibition setup, curation, catering, accommodation, and tourism.

The recently-concluded 25th China Xiamen International Stone Fair attracted over 150,000 visitors, with an exhibition area spanning 191,000 square meters. It hosted over 2,000 exhibitors from 40 countries, with many of them securing substantial orders during the event.

Curators and exhibition setup businesses have also reaped significant profits from the flourishing C&E industry. A senior exhibition curator from Xiamen said that in good market conditions, organizing a large-scale exhibition can generate revenue of 20 to 30 million yuan ($2.1-3.1 million) solely from booth fees.

The prosperous C&E industry has brought a substantial influx of guests to hotels and other accommodations. "Every time a major conference or exhibition takes place, there is a noticeable increase in hotel accommodation rates and dining expenditures," said Zhang Xiaoling, deputy general manager of the Peony International Hotel in Xiamen.

Conferences and exhibitions have also propelled the development of Xiamen's cultural tourism market. Many out-of-town exhibitors and guests who come to Xiamen for conferences or exhibitions enjoy experiencing the local intangible cultural heritage and immersing themselves in Minnan culture.