Co-sponsored by the National Development and Reform Commission and relevant departments, the 2021 China Brand Day kicked off on May 10.

The event focused on promoting and displaying the new achievements and image of China's brand development, and was concurrently accompanied by a series of activities such as the Exposition on China Indigenous Brand and the International Forum on China Brand Development. 30 brand enterprises from Xiamen attended the exhibition online and offline, including Xiamen Airlines, Xiamen King Long Motor Group, San'an Optoelectronics Co., Ltd., Xiamen Ruiwei Information Technology, and Xiamen Innovax Biotech Co., Ltd.

Xiamen is now gearing up for the construction of a national independent innovation demonstration zone and an innovation center for the BRICS Partnership on New Industrial Revolution. The city currently houses 1 enterprise winning China Quality Award and 10 national quality benchmarking enterprises, with a total of 400,000 valid registered trademarks.